When in store, users opened the Mini Program Voucher Centre with Priceline staff entering a passcode to confirm the redemption and enable tracking. Vouchers were single use only and comprehensive data on redemption activity was captured.
The digital voucher campaign was advertised on channels including WeChat Moments Feed Advertising, WeChat Media, WeChat Moments Sharing and WeChat Group Sharing.
Copy and design was youthful to appeal to the brand’s target demographic, while also incorporating a festive Chinese New Year theme.